Drowning is Preventable

 

The Lifesaving Society designates the third full week in July as National Drowning Prevention Week (NDPW) to focus community and media attention on the drowning problem and drowning prevention.

NDPW provides a focus around which community Water Smart® educators can plan news releases, do television and radio interviews, run public demonstrations, deliver public training events, and otherwise promote drowning prevention messages and events. Many successful community events are launched with a Mayor’s Proclamation of Drowning Prevention Week.

The themes below are suggestions for how you can target your NDPW campaign and use specific messages to address trends seen in the Society’s drowning reports and the data from the Drowning Prevention Research Centre. The key messages can be used on social media - be sure to include the #NDPW2018 and #DrowningIsPreventable hashtags. 

2019 MAIN MESSAGES TO EMPHASIZE

The main messages were selected from the major risk factors presented in the Canadian Drowning Report – 2018 Edition.


THEME 1 - SUNDAY: INTRODUCTION TO NDPW - THE DROWNING PROBLEM

  • Drowning is Preventable. Approximately 500 Canadians die in preventable water-related incidents annually. Even one drowning is one too many.

THEME 2 - MONDAY: WATCH ME, NOT YOUR PHONE

  • Watch me, not your phone. Always directly supervise children around the water - if you’re not within arms’ reach, you’ve gone too far.

THEME 3 - TUESDAY: BE BOAT SMART - WEAR A LIFEJACKET

  • Be Boat Smart - Wear a Lifejacket. Choose It. Use It. Always wear a lifejacket or PFD when in a boat.

THEME 4 – WEDNESDAY: LEARN TO SWIM TO SURVIVE

  • Learn to Swim to Survive. In most drownings, the victim never intended to go in the water and was often close to safety – could you survive a sudden and unexpected fall into the water?

THEME 5 – THURSDAY: BE WATER SMART - SWIM WITH A BUDDY

  • Swim with a buddy. Make smart choices before going into or out on the water.

THEME 6 - FRIDAY: KNOW YOUR LIMITS

  • Know your limits. Alcohol consumption is a factor in almost 40% of boating-related fatalities. Both alcohol and cannabis use impairs judgment, reflexes and balance. Stay sober when in, on or around the water.

THEME 7 - SATURDAY: BE WATERSMART ALL YEAR ROUND

  • Be Water Smart all year round. You can save a life, yours and someone else’s. Take a learn-to-swim, lifesaving or first aid class today.

 

National Drowning Prevention Week Toolkit