WaterSmart Education: Drowning is Preventable
The Lifesaving Society's ongoing public education campaign aims to make Canadians "Water Smart." The WaterSmart Campaign encourages Canadians to exercise safe and responsible behaviour in and around water to prevent water-related injuries. We deliver Water Smart public information through the media, community action, special events, safety courses and training opportunities. If you are looking to learn about being safe around the water, boat safety, camp safety, coastal safety, swimming pool safety and ice safety you have come to the right place.
Support National Drowning Prevention Week
The Lifesaving Society designates the third full week in July as National Drowning Prevention Week (NDPW) to focus community and media attention on the drowning problem and drowning prevention. In Canada, drowning is the No. 1 cause of unintentional injury deaths among children 1-4 years of age, and the second leading cause of preventable death for children under 10 years.
With some 500 fatalities annually, drowning is the third leading cause of unintentional death among Canadians under 60 years of age (surpassed only by motor vehicle collisions and poisoning).
NDPW provides a focus around which the public and community educators can promote drowning prevention messages based on drowning statistics and research findings, deliver community education host events such as Swim to Survive Day.