Drowning is Preventable

The Lifesaving Society designates the third full week in July as National Drowning Prevention Week (NDPW) to focus community and media attention on the drowning problem and drowning prevention.

NDPW provides a focus around which community Water Smart® educators can plan news releases, do television and radio interviews, run public demonstrations, deliver public training events, and otherwise promote drowning prevention messages and events. Many successful community events are launched with a Mayor’s Proclamation of Drowning Prevention Week.

The themes below are suggestions for how you can target your NDPW campaign and use specific messages to address trends seen in the Society’s drowning reports and the data from the Drowning Prevention Research Centre. The key messages can be used on social media - be sure to include the #NDPW2018 and #DrowningIsPreventable hashtags. 

MAIN MESSAGES TO EMPHASIZE

Each day of NDPW this year has a designated theme with messages selected from the major risk factors presented in the Canadian Drowning Report – 2017 Edition.


THEME 1 - SUNDAY: THE DROWNING PROBLEM

  • Approximately 500 Canadians die in preventable water-related incidents annually. Even one drowning is one too many.

THEME 2 - MONDAY: WATCH ME, NOT YOUR PHONE

  • Watch me, not your cell phone. Always directly supervise children around the water - if you’re not within arms’ reach, you’ve gone too far.

THEME 3 - TUESDAY: BE BOAT SMART

  • Be Boat Smart and Boat Sober. Alcohol consumption is a factor in almost 40% of boating-related fatalities.

THEME 4 – WEDNESDAY: ALL CHILDREN SHOULD LEARN TO SWIM TO SURVIVE

  • In most drownings, the victim never intended to go in the water and was often close to safety – could you survive a sudden and unexpected fall into the water? Learn to Swim to Survive.

THEME 5 – THURSDAY: BE WATER SMART

  • Be Water Smart. Make smart choices before going into or out on the water.

THEME 6 - FRIDAY: OLDER BUT NOT ALWAYS WISER

  • Older but not always wiser - Choose It. Use It. Always wear a Lifejacket or PFD when in a boat.

THEME 7 - SATURDAY: YOU CAN SAVE A LIFE – YOURS AND SOMEONE ELSES.

  • You can save a life, yours and someone else’s. Take a learn-to-swim, lifesaving or first aid class today.

 

National Drowning Prevention Week Toolkit